A new logo and a deeper vision for SFDesigns!

A new logo and a deeper vision for SFDesigns!

For many years SFDesigns logo was a dandelion. I chose it because I loved the symbolism. A wish made, a breath exhaled and little seeds from the flower floating in the breeze carrying the wish along with them. It was not easy giving up the dandelion but I feel that I have evolved as a designer and that my business has grown up a little bit. I wanted a symbol that reflected that subtle shift.

For me, wishing feels like a somewhat passive action. Make a wish, sit back and wait to see if it comes true. Your job is done. In reality, I think we have to work much harder for what makes our soul happy.

Life is less about wishing for something and more about working hard to evolve into the person you hope to be. Life is about joy and laughter, birth and death, love and loss, sorrow and heartbreak. You have years when you feel strong and empowered and others when you feel broken. The story of your life is filled with celebrations, joyous discoveries, moments when life feels somewhat monotonous and times when crisis or loss throw you into darkness.

Life is not about passively wishing but is an active journey. My hope is that my designs support your life journey. The good, the bad and the downright ugly chapters. I believe that wearing a necklace inscribed with the name or initials of a loved one makes you feel loved and connected. I believe wearing a memorial keepsake infuses the wearer with the strength of their loved one who is no longer with them. I believe that, when life is heavy, wearing a symbol that has deep meaning for you can comfort the soul in some small way.  You live your own unique narrative and that is why we changed our logo to better reflect the way in which we hope to connect with our tribe. We help you honour, love and tell your story!

 




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